Why Testimonials Are Important in the Restoration Industry
The best brand ambassador for your company is not the person you pay to promote your products or services. Far from it, a customer review directly impacts how the public views your restoration brand. Additionally, customer testimonials can help you learn more about your clients and their preferences. There are many reasons why testimonials are important in the restoration industry.
1. Testimonials Can Increase Lead Generation
Testimonials from restoration clients and increased sales are not mutually exclusive occurrences. One very much leads to the other. Research shows that clients who interact with company reviews are more likely to use a service because they believe the company can offer more value for money. More positive reviews can result in a higher percentage in lead generation.
2. They Help Identify a Brand
Unhappy clients are very likely to leave some poor remarks but don’t take it personally. Instead, ask yourself what you can learn from it and work on fixing the company’s error, so future clients do not face the same problem. So whether it’s poor customer service or poor communication, this can be identified and fixed.
3. They Provide Social Proof
Social media influencers are all the rage right now. That is because they offer content that potential clients find socially relatable. The result is that followers or subscribers buy whatever influencers endorse because they can relate to the influencer in various ways. Testimonials work in roughly the same manner allowing one consumer to learn and act based on the comments of a previous consumer. If most of your clients like your work, their testimonials create a snowball effect.
4. Help Build Faith in the Brand
Brand testimonials help consumers build faith in brand products and services. They also help make a brand more personable, so consumers feel like the product was made to meet their needs. When clients feel heard and seen, the brand builds trust and credibility, eventually improving sales and growing in scale. Research shows that over 80% of consumers trust brands with positive testimonials. As a restoration company our goal is complete satisfaction for our clients.